Boris Danne, Business Development Manager at AutoScout24, is a passionate car driver. He is also a keen observer of the connected car market. In this interview he talks about the trends, the pioneers and of course his favorite personal connected car. Don’t hesitate to get in touch with him on Twitter. For more information about the use of connected cars in Germany, check out Scout24’s study on this topic: www.scout24.com/futuretrends (German)
1. Boris, you have been testing the connected car market up and down so you know a lot about the most current developments but what about your own car? Is it already connected?
Boris: I own several vehicles, but my favorite is the BMW7 of 1979 in white with a 6 cylinder. For this I bought a telematics box, which is connected to the battery and equipped with GPS and data transmission. As a result, I can track a few simple data in real-time.
2. Who are the most important players/pioneers in the area of connected cars?
Boris: To be honest, the small start-ups with exciting developments have always attracted more attention. I personally find solutions that you can use to track your own driving behavior to drive more economically not very exciting. My interest goes more in the direction of DIY and tuning. In Munich there is a startup which deals with the topic of diagnosis and tuning for different car models. I am very curious about its future developments.
3. According to the studies that Scout24 conducted, privacy rights and cyber security play a very significant role when using a connected car. Do you see other relevant issues?
Boris: In general, many people are concerned because nobody wants to have their route be tracked. These are often also the people who have two smartphones in their pockets – this does not fit together for me. But if you explain solutions such as cheaper insurance, simplified garage visits or the already established model car sharing, then hardly anyone has any fears.
4. What is the role of AutoScout24 in the field of connected car?
Boris: As a result, the data that can be generated thereby is very important for AutoScout24. The prevailing problem is that the buyer often cannot guess whether or not a “well used” or “badly used” car is standing in front of him or her. Here, we asked ourselves whether we could provide this data to our customers. At the moment we are currently in the development phase. In the future, the topic of Connected Car is becoming more and more important for our sellers and buyers, so this is also a very exciting field for us.
5. Let’s take a look at the future. What will we be able to do with the connected car of 2025?
Boris: If we take a look at what has happened in the last 9 years technologically, then it will be more than just connectivity. I believe that in 2025 we will no longer talk about a connected car, but about an autonomous entity that is naturally connected. We can only think of topics such as driving assistance systems or automatic driving. The car will become more and more intelligent and it will become more responsive and more environmentally friendly. Also, there will be changes concerning the topic “owner.” This is precisely why connected car is so interesting for AutoScout24. We look at the market and define our field in the automotive and internet sector and look at how we can process the data and provide our customers with added value in the future.