Johanna Koch has been working in the automotive industry for 8 years. Before joining AutoScout24 one and a half years ago, she worked as a specialist journalist for the used car trade of the specialist magazine AUTOHAUS and as Director Business Development & Sales at Deutsche Automobil Treuhand. In this interview she talks about her job at AutoScout24 and the Women in Mobility network which she co-founded.
Hello Johanna, what exactly have you been doing at AutoScout24?
Johanna: I work in Munich as Senior Business Development Manager in the B2C Consumer Services department. As the name suggests, I’m expanding the business there for new Consumer Services as new offers for AutoScout24 users.
In addition to your job at AutoScout24, you co-founded the “Women in Mobility” network. How did you come up with the idea?
Johanna: During my time in the automotive industry, I built up a resilient network of car manufacturers, dealers, leasing companies, car rental companies and banks. I benefit greatly from this in my daily work. But so far there have been far more men than women in my network. The reason for this is that women have not been so visible in the industry so far. They are less likely to be in management positions or in functions with an external impact such as sales. The industry as a whole is rather male-dominated, but cars and mobility are very exciting topics. The entire mobility industry is in a state of flux, the means of transport are being completely rethought and increasingly networked. More and more women are taking an interest in this. That’s why, together with three other women, I founded the “Women in Mobility” network for the Munich region.
Where else can you find “Women in Mobility” besides Munich?
Johanna: In addition to Munich, there are other hubs in Berlin and Hamburg. The network was initially founded in Cologne.
What is your common goal?
Johanna: We want to help women achieve greater visibility and give them the opportunity to network more closely with one another in order to help shape the future of mobility and take advantage of new career opportunities. We would like to give our network members more opportunities to present themselves as speakers at conferences and place them as experts in the specialist media. The network serves on the one hand for networking, but also for exchange on technical topics. We support and strengthen each other.
In February 2019 your first big network event #MoveUp took place. What did you do there and how was the event perceived by the participants?
Johanna: AutoScout24 was so generous and provided us with the cafeteria as a venue. Anja Schulz, General Counsel Scout24, and Britta Schmidt, Vice President Investor Relations and Controlling, guided the “Women in Mobility” through the new premises of AutoScout24 and sponsored the event. With a presentation on the Customer Journey in general and AutoScout24 in particular, I created the technical basis for the evening’s theme. Afterwards, there was a panel discussion in which Antje Bustamante-Mena, Head of Insights & Data Analytics at Scout24, spoke about female leadership. Dr. Hanna Schumacher, Senior Marketing Manager at the new electric car manufacturer Byton, highlighted the challenges in the Customer Journey at Byton and Dr. Mara Cole, Director Connected Mobility at the Centre for Digitisation in Bavaria, spoke about government support for the development of new ideas. More than 60 women from various companies accepted our invitation and were very enthusiastic about the meeting and the topics discussed. From BMW to Siemens to start-ups – there were many inspirational women from the industry.
Who has access to the Women in Mobility network?
Johanna: Currently, the Munich network mainly consists of professionally experienced women to build up and strengthen the network core. In the course of the year, we want to open up even further. The young women will then be able to benefit more from the wealth of experience of the more experienced women.
How can interested parties keep up to date with news from the network?
Johanna: The “Women in Mobility” are very active in the social media. On Twitter we can be found under @WomeninMobility and also on my personal Twitter account @johanna_auguste I post and share related news. You can also find them under the hashtags #WiMMünchen, #WomeninMobility and #MoveUp.
We were also invited by Messe Frankfurt and the Association of Automobile Manufacturers to the International Motor Show in the autumn. There will be several exciting “Women in Mobility” events. And on 14 and 15 November we will be holding our first own congress – the “Women in Mobility Summit”. I will be happy to keep you informed about the development of the network.